What does “Delivered” mean? What does “Clicked” mean?
In our system, we track events as emails (invoices, contracts, etc) are sent and interacted with by the recipients of your emails. As of right now, email activity is tracked on invoice emails. Other emails, like contracts, will be tracked in the future.
| Event Name | Description |
|---|---|
| Send | The send request was successful and the system will attempt to deliver the message to the recipient’s mail server. |
| Reject | The system accepted the email, but determined that it contained a virus and didn’t attempt to deliver it to the recipient’s mail server. |
| Delivery | The system successfully delivered the email to the recipient’s mail server. |
| Bounce | A hard bounce that the recipient’s mail server permanently rejected the email. (Soft bounces are only included when the system is no longer retrying to deliver the email. Generally these soft bounces indicate a delivery failure, although in some cases a soft bounce can be returned even when the mail reaches the recipient inbox successfully. This typically occurs when the recipient sends an out-of-office automatic reply. |
| Complaint | The email was successfully delivered to the recipient’s mail server, but the recipient marked it as spam. |
| DeliveryDelay | The email couldn’t be delivered to the recipient’s mail server because a temporary issue occurred. Delivery delays can occur, for example, when the recipient’s inbox is full, or when the receiving email server experiences a transient issue. |
| Subscription | The email was successfully delivered, but the recipient updated the subscription preferences by clicking List-Unsubscribe in the email header or the Unsubscribe link in the footer. |
| Open | The recipient received the message and opened it in their email client. The receiving system may mark it opened event if a recipient hasn’t actually opened an email. This is a complex issue that deals with privacy tracking concerns. |
| Click | The recipient clicked one or more links in the email. |
All of these events are tracked by us as accurately as possible. The reality is that once the email leaves our server and system, we can only rely on these events as they are reported to us. For example there may be instances where a click is reported and didn’t happen or it could have happened but never reported (usually due to tracking prevention measures).